Keyword Phrase
Keyword Phrases are search terms made up of two or more keywords. When searching for “hydraulic valves”, both “hydraulic” and “valves” are single keywords, and “hydraulic valves” is considered a keyword phrase.
Searches based on keyword phrases are more specific than searches based on single keywords. Search phrases of 4 or even 5 keywords are not uncommon in B2B industry searches.
For searchers, the benefit of longer keyword phrases is that it delivers more relevant search results. For marketers, such “longtail” search terms offer substantial opportunity for positioning your company in lucrative, targeted niches.
Smaller or mid-size websites can compete successfully in such longtail search terms in both SEO and PPC, whereas they often cannot compete on the popular single keywords against the bigger companies/ bigger sites.
