Keyword Identity
A company’s keyword identity consists of all the keywords – including primary, secondary, and long-tail keywords – for which a company wants to be found on the internet through search engines like Google. Your “keyword identity” is as important to your online marketing efforts as your “corporate identity” is to your company’s brand and design image.
Developing a successful keyword identity requires a thorough understanding of your industry and your marketing strategy, as well as Search Marketing process, and so should assigned to someone with both marketing and technical skills.
Having a strong keyword identity ensures that your online content is focused on your market, and attracts a high volume of relevant visitors to your website.
