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Keyword

Keywords are the words used in a search engine query. When searching for “hydraulic valves”, both “hydraulic” and “valves” are single keywords, and “hydraulic valves” is considered a keyword phrase.

Keywords are at the core of successful Search Engine Optimization (SEO), and are integral to PPC efforts.

For more details, see Keyword Strategy or our white paper “How Gossamar Stimulates Demand”.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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