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Key Performance Indicator (KPI)

A Key Performance Indicator (KPI) is a metric used to define an organization’s success toward achieving a specific goal. The metric can be financial, must be measurable and broad in scope or narrow in focus. Business intelligence software is often used to measure and monitor KPIs. Set to enable a corporation to evaluate its progress toward achieving its long-term goal, KPIs consist of a statement of the goal, a target and a time frame. And as always with metrics, expected, average and current statistics help to both set the goal and eveluate one’s performance toward it.

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  • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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