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Hidden Text

Hidden Text is text on a page which is invisible to humans, but which can be read by Search Engines (or other software). It can be rendered invisible by setting it so in an Editor, or by using the same colour as the background on which it resides.

It is often used as a Black Hat Technique in an attempt to increase the Page Rank of a site.

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    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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