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Google Adwords

Google Adwords is the most popular form of PPC advertising. You bid for position with the highest bidder obtaining “pole position” at the very top of the results list, or at the top of the right-hand side of the “paid search results” section.

You also stipulate a maximum spend for a given period and thus retain control of your wallet. In addition, the program allows you to run Multivariate testing and automatically switches to the better performing ad when the analytics achives statistical significance.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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