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Email Verification

Email Verification is the process of confirming that a visitor has supplied a valid email address. In Inbound Marketing Automation systems, valid email information is crucial since email is the primary method of communication with the prospect while he or she is in the lead nurturing stage.

Inbound Marketing Automation systems email verification includes the following options:

  1. The validity of the mail server
  2. TXT and SPF Sender records entered into your site’s DNS entries to reduce SPAM filtering
  3. Ensuring that the email is from an non-free provider (eg hotmail or gmail), since a business address is preferred in B2B email communication.
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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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