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Dynamic Content

Dynamic Content is made up of web-pages which change according to criteria established by a you during their design. For example, you can vary your pages to display specific information to specific people or groups of people.

While they can be used very effectively, they suffer from the disadvantage that search engins typically don’t index them, as they can’t see the content on the page until it’s displayed. They thus do not earn PR for SEO purposes.

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  • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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