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Data Modeling

Data Modeling is the process by which a model of data is constructed using a specific form of diagram, or “model.” Such graphical representations display the data in terms of relationships to each other (Entity Relationship Diagrams, or ERDs), Object Relationship Diagrams (ORDs), Ownership Models, and many more.

The technique is usually the domain of a Database Adminstrator and is usually broken into two distinct phases or approaches: a Logical Model and a Physical Implementation Model. The logical model represents the data as seen by its users, while the physical model is used to implement the database within a specific database tool such as ORACLE or MySQL.

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  • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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