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Customer Service Automation

Customer Service Automation refers to the use of software tools to assist in the delivery of services. In many ways they offer the same facilities as a CRM system, but add functions to focus on delivery of services and the subsequent evaluation of the service by the customer. They usually add functions for use by the sales force and customer during the Trial or Evaluation period, the acquisition, Implementation and Use phases.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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