Customer Life-time Values are calculated by adding the total amount purchased by this customer during the relationship. It’s either an actual amount derived from annual sales to the customer, times the number of years to date, or a prediction based on the average total spent per year-to-date, times the expected life-time of the client.
As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary. In the process, you’ll be helping us turn this into the most comprehensive glossary of Inbound Marketing Automation terms on the web.
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