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Custom Forms

Custom Forms are forms which contain custom fields, selected by a marketer from a list of all available fields, and used to capture specific informaiton from a lead or prospect. Usually housed or run on a Landing Page, most Demand Generation Systems include an editor which allows one to create Custom Forms and then assign Automation Rules to control its online behaviour and interaction with prospects.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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