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Cost Per Acquisition (CPA)

Cost Per Acquisition is a commission paid by one organization to another, for a predetermined Conversion goal. The referring site is often called an Affiliate, and the CPA is paid when the Affiiliate sends the referenced site a visitor via a link. In other words, when a person clicks an ad on the Affiliate’s site, is directed to site “x” and initiates a transaction which achieves the desired conversion goal, site “x” pays the Affiliate the agreed upon CPA.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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