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Cost-per-Thousand (CPM)

Cost-per-Thousand (CPM) for an online ad is the cost to display 1,000 impressions (an impression is the display of the ad in the visitor’s browser). This is sometimes used for banner ads, and contrasts to PPC ads for which each impression is usually free, but each click incurs a cost.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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