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Content Marketing

Content marketing is the technique of creating and distributing valuable online content — like whitepapers, videos, and webinars — aimed at attracting and engaging a specific target audience, with the aim of converting people to achieve a specific goal.

glossary term

Glossary of Marketing Automation Terms

As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and B2B Sales & Marketing Automation easy to understand! If you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing and Sales and Marketing Automation terms on the web.

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