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Campaign Templates

Campaign Templates are standard forms of a campaign element used to ensure that all elements adhere to a standard look and feel, and are useful in reducing the time needed to create new versions of each element. Templates within the context of SAMA exist for elements such as emails, landing pages and custom forms.

Cascading Style Sheets, or CSS, are also a form of template, although they achieve their effect in different ways. Whereas the template is used to create a standard version of the element, a CSS is used to impose the standard styles on top of an already created element.

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  • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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