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Campaign Automation Tools

Campaign Automation Tools are Inbound Marketing Automation Systems and Drip Email packages. There are of course others which provide forms of automating various aspects of campaigns (list preparation and handling for direct mail), and so on, but this glossary is focussed on Marketing 2.0.

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    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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