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B2B means Business-to-Business.

B2B companies sells their products or services to other businesses. This is in contrast to B2C, where businesses sell to consumers.

From a marketing and sales perspective, B2B is characterized by longer sales cycles, multiple decision makers, complex products, and marketing communication that focuses more on education and less on emotion. As a result, SAMA technologies like Demand Generation are much more relevant and attractive to B2B companies.

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