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B2B

B2B means Business-to-Business.

B2B companies sells their products or services to other businesses. This is in contrast to B2C, where businesses sell to consumers.

From a marketing and sales perspective, B2B is characterized by longer sales cycles, multiple decision makers, complex products, and marketing communication that focuses more on education and less on emotion. As a result, SAMA technologies like Demand Generation are much more relevant and attractive to B2B companies.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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