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Avatar

Avatars – when not being used as the title for a movie – are representational images of someone which are used as a visual stand-in. They can be photographs and thus realistic, or they can be cartoon characters and even just abstract images. The concept is to use something which you believe looks like you or will resemble you enough that it will spark recognition.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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