Automation Business Rules
Automation Rules, or Business Rules as they are sometimes called, are statements coded into a Inbound Marketing Automation System which dictate the way in which a specific case of a specific lead is handled at a specific instant during the Sales Cycle. In some ways, they can be thought of as the encapsulated best practices of your best marketing and sales people. The rules specify what happens in response to the lead’s interaction with your website — such as viewing certain pages, entering form data, downloading content, or signing up for a demo or webinar.
The rules are usually comprised of English statements, and adhere to a form of logic which lays out the procedure much like a computer program does, although a knowledge of programming is not required to set them up.
