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Application Service Provider (ASP)

Application Service Providers provide a software service on behalf of its users, thereby eliminating the need for the user to host, run, or maintain the software themselves. The best example of such a company, is Gossamar!! See our Outsourced and Trial Options for more detail.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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