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Application Program Interface (API)

API’s are the defined set of call procedures which allow one program to interact with another at the code level. They are used by programmers when the program they are writing needs to access the data, or services, of another program. By using the ‘calls’ to the API, the calling program issues a request to the called program and recives the data or service needed to continue its operation.

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    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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