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Affiliates

Affiliates, in the online community sense, are websites which receive a Cost Per Acquisition (CPA) commission each time a sale (or other predetermined conversion activity) occurs as a result of the affiliate sending a prospect to another site.

Affiliates attract visitors to their website and display ads or articles designed to prompt the visitor into clicking a link to visit a participating merchant site. The merchant then pays a percentage of any sales (the CPA) resulting from the visitor arriving on its site.

An Amazon Affiliate, earns 4% on sales when it sends a person to their site who buys something. On a $10 book, it’s not much, but on some of their bigger ticket items (expensive electronics, lawn mowers, etc.), it can become a significant income stream.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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