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AdSense

AdSense is an advertising program from Google. It displays ads on pages for which the ad’s Keywords match the keywords on the page. The program is aimed at website owners who wish to generate income from the site and who are paid by Google for each time the ad is clicked (or, in some cases, for each impression). The ads may consist of words, images, or video streams, or any combination of both.

AdWords is Google’s program for PPC advertising. The two programs intersect when Google provides a PPC Ad to a 3rd party site and pays it a fee.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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