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Acquisition Cost

Acquisition Cost is the cost to acquire one sales lead – or in broader marketing terms, the cost to acquire any one new subscriber, client or prospect. It is calculated by dividing the total cost of the campaign which produced it, by the number of leads it generated.

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    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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