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Above the Fold

Above the Fold is a term borrowed from the newspaper industry to indicate that portion of a web page which is visible above the bottom of the user’s monitor. In other words, the portion of the web page which is visible without the user scrolling the page vertically. Obviously, the actual location of this line is determined by a number of factors such as the size of the monitor, the user’s preference setting for default font size, and the resolution of the screen itself.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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