Glossary
Welcome to the Gossamar Inbound Marketing Automation Glossary. Feel free to explore at will and please do contact us if you can’t find the term you’re looking for – we’d be delighted to add it!
- A Terms
- A/B Split
- Abandonment
- Above the Fold
- Acquisition Cost
- Active Visitors
- AdSense
- AdWords
- Affiliates
- Algorithm
- Analytics
- Anchor Text
- Anonymous Visitor Tracking
- Applet
- Application Program Interface (API)
- Application Service Provider (ASP)
- Automation Business Rules
- Avatar
- Awareness
- B Terms
- B2B
- B2B Marketing Automation
- B2B Sales and Marketing Automation
- B2C
- Backlinks
- Bait-and-Switch (Cloaking)
- BANT
- Black-Hat SEO Techniques
- Bounce Rate
- Business Rules
- Buying Cycle
- Buzz
- C Terms
- Call to Action
- Campaign Automation Tools
- Campaign Templates
- Cascading Style Sheets (CSS)
- CGI (Common Gateway Interface)
- Click Fraud
- Clickthrough
- Clickthrough Rate (CTR)
- Consideration Phase
- Content Marketing
- Contextual Inventory
- Conversion Goal
- Conversion Rate
- Cost-Per-Click
- Cost-per-Thousand (CPM)
- Cost Per Acquisition (CPA)
- Cost per Lead (CPL)
- Crawler
- CRM Database
- CRM System
- Customer Life-time Value
- Customer Service Automation
- Custom Forms
- D Terms
- Dashboard
- Data Cleansing
- Data Mining
- Data Modeling
- Data Warehousing
- Deep Linking
- Deferred Conversions (Latent Conversions)
- Demand Generation System
- DHTML
- Digital Footprints
- Direct Message
- Directories
- Domain Name System (DNS)
- Drip Marketing
- Dynamic Content
- E Terms
- Early Adopters
- Email Automation
- Email Marketing
- Email Verification
- End-to-End Solution
- External Links
- F Terms
- Firewall
- Followers
- Forum
- Frequency
- G Terms
- Gap Analysis
- Gateway Page
- Google Adwords
- Google Analytics
- GoogleDex
- Gossamar
- Gossamar Dashboard
- Gossamar Trial Campaign
- H Terms
- Hashtags (#)
- Heatmap
- Hidden Text
- HTML
- Hyperlink
- I Terms
- Inbound Marketing
- Inbound Marketing Automation
- Integrated Inbound Marketing Automation Platforms
- Integrating Sales and Marketing Teams
- Interest
- J Terms
- JAVA
- JavaScript
- K Terms
- Key Performance Indicator (KPI)
- Keyword
- Keyword Density
- Keyword Identity
- Keyword Phrase
- Keyword Strategies
- L Terms
- Laggard
- Landing Pages
- Latency
- Lead Conversion
- Lead Cycle Velocity
- Lead Development
- Lead Nurturing System
- Lifestage
- Linkjuice
- Linkrot
- List Management
- Local Area Net (LAN)
- M Terms
- Marketing
- Marketing 1.0
- Marketing 2.0
- Marketing Analytics
- Marketing Automation
- Marketing Dashboards
- Marketing Integration
- Marketing Life Cycle
- Marketing Strategy
- Market Segment
- Metadata & Meta-Tags
- Micro-Blogging Service
- Microsite
- Mobile Search
- Multi-Touch Campaigns
- Multichannel Marketing
- Multichannel Sales
- Multivariate Testing
- N Terms
- Natural Results
- Negative Matching
- Nurturing Campaigns
- O Terms
- Offline Conversion
- Online Content
- Organic Search Traffic
- Outbound Marketing
- Outsourcing
- P Terms
- Page Rank
- Paid Inclusion
- Paid Placement
- Pay-Per-Click Advertising (PPC)
- Pay per call
- Peer-to-Peer communication
- Permission-based Email Marketing
- Permission Selling
- Personalization
- Personas
- Podcast
- Predictive Analysis
- Privacy Policy
- Progressive Forms
- Prospects
- Pull Marketing
- Purchase Phase
- Push Marketing
- Q Terms
- Qualified Lead
- R Terms
- Ranking
- Real-time Customization
- Redirecting
- Referrer (Referring url)
- Reputation Management Analytics
- Research Phase
- Retweet
- Robots.txt
- ROI
- ROMI
- romi-step1
- romi-step2
- romi-step3
- romi-step4
- romi-step5
- romi-step6
- romi-step7
- romi-step8
- romi-step9
- romi-step10
- romi-step11
- RSS Feeds
- S Terms
- Sales Force Automation
- Sales Lead Generation
- Sales Lead Grading
- Sales Lead Management
- Sales Leads
- Sales Lead Scoring
- SAMA
- SAMA-Roadmap
- Scenarios
- Scraping
- Search Engine Marketing (SEM)
- Search Engine Marketing Public Relations (SEM PR)
- Search Engine Optimization (SEO)
- Search Engine Positioning (SEP)
- Search Engine Results Page (SERP)
- Search Engine Submission
- Searchjacking
- Search Personalization
- Search Terms
- Second-Tier Search Engines
- Server
- Share of Wallet
- SMS
- SMTP
- Social Media
- Social Media Management Systems
- Social Media Marketing
- Social Media Monitoring
- Social Media Optimization (SMO)
- Soft Error Detection
- Software Integrators
- Spam
- Stemming
- Stop Words
- T Terms
- Technology Adoption Cycle
- Test Cell
- The Long Tail
- Top Level Domain (TLD)
- Tweet
- U Terms
- Unique Visitor
- Universal Search
- URL
- URL Shortening Services
- User Experience (Usability)
- Using the Glossary
- V Terms
- VAR
- Viral Marketing
- Visitor Session
- W Terms
- Web-crawlers
- Web 2.0
- Web Marketing Automation
- Website Analytics
- Website Cookies
- White-Hat SEO Techniques
- White Papers
- X Terms
- XML (Extensible Markup Language)
- XML Feeds
- Y Terms
- Yahoo!
- Z Terms
- Zero-Sum
Glossary of Marketing Automation Terms
As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary. In the process, you’ll be helping us turn this into the most comprehensive glossary of Inbound Marketing Automation terms on the web.
