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	<title>Gossamar</title>
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	<description>More Leads of Higher Quality at Lower Cost</description>
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		<title>Outsourcing – Why and How and Yes and No</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2010/03/08/outsourcing-%e2%80%93-why-and-how-and-yes-and-no/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/03/08/outsourcing-%e2%80%93-why-and-how-and-yes-and-no/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 01:59:32 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=4256</guid>
		<description><![CDATA[According to Wiki, Outsourcing often refers to the process of subcontracting to a third-party. Outsourcing can yield significant cost savings, dramatically improve performance all round, or… There’s no shortage of horror stories describing how Outsourcing produced disappointing results and in some severe cases, the loss of a company’s core competencies which in turn caused the company to fail.

So just how do you decide if you should Outsource, and if you do decide to do this, how do you pick the right partner? This post attempts to answer these questions.


No related posts.]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Pre-planning your Website</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2010/02/25/planning-websites/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/02/25/planning-websites/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 01:39:41 +0000</pubDate>
		<dc:creator>Lee-Ann</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Holistic Website]]></category>
		<category><![CDATA[Inbound Marketing]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=4233</guid>
		<description><![CDATA[All too often we come across a website which just doesn't work well. We either bounce immediately, or we try and use it because we want/need something it's offering, but it's just too difficult and we leave in frustration. From a company's perspective, when that happens they have literally wasted every dime they spent on designing and building the site. This post is aimed at helping you to avoid that problem.


No related posts.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Avatar</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2010/02/23/avatar/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/02/23/avatar/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 20:45:44 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Glossary]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=4208</guid>
		<description><![CDATA[Avatars are representational images of someone which are used as a visual stand-in. 


No related posts.]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2010/02/23/avatar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Linkjuice</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2010/02/23/linkjuice/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/02/23/linkjuice/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 20:26:17 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Glossary]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=4197</guid>
		<description><![CDATA[Linkjuice refers to the points which are added to your Page Rank.


No related posts.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>URL Shortening Services</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2010/02/23/url-shortening-services/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/02/23/url-shortening-services/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 20:09:50 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Glossary]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=4187</guid>
		<description><![CDATA[URL Shortening Services exist because of the need to compress the length of a message to fit within Twitter's 140 character limit.


No related posts.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Hashtags (#)</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2010/02/23/tags/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/02/23/tags/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 20:05:30 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Glossary]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=4183</guid>
		<description><![CDATA[# Tags - in the context of Inbound Marketing Automation - are used in Tweets when you want to give people a convenient way of indexing their tweets and retweets. 


No related posts.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2010/02/23/twitter/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/02/23/twitter/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 20:02:06 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Glossary]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=4167</guid>
		<description><![CDATA[Twitter is the world's most famous micro-blogging service. You use it to send out Tweets to your Followers, hoping that the message will be found so fascinating by the recipients that they retweet it to their followers and hence take it viral.


No related posts.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Retweet</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2010/02/23/retweet/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/02/23/retweet/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 20:01:52 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Glossary]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=4176</guid>
		<description><![CDATA[Retweet is the process of sending someone else's tweet to your own followers. It's not plagiarism because you acknowledge the original Tweeter and in fact the practice is always appreciated by the originator as it means his or her own tweet was suddenly read my more than just their own following.


No related posts.]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2010/02/23/retweet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Direct Message</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2010/02/23/direct-message/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/02/23/direct-message/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 19:59:01 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Glossary]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=4173</guid>
		<description><![CDATA[Direct Messages - in the context of Inbound Marketing Automation - are messages which you send directly to one of your Followers on Twitter. Such messages are not broadcast to all of your followers, just the one/s selected.


No related posts.]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2010/02/23/direct-message/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tweet</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2010/02/23/tweet/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/02/23/tweet/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 19:57:32 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Glossary]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=4170</guid>
		<description><![CDATA[Tweet is a verb and noun and refers to the messages one send using Twitter. The noun is the message, the verb is the act of sending the message and a person who tweets is sometimes called a twitterer, but we prefer the word tweeter.


No related posts.]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2010/02/23/tweet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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