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	<title>Gossamar</title>
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	<link>http://www.inbound-marketing-automation.ca</link>
	<description>More Sales Leads of Higher Quality at Lower Cost</description>
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		<title>I think therefore I am successful</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2012/05/15/i-think-therefore-i-am-successful/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2012/05/15/i-think-therefore-i-am-successful/#comments</comments>
		<pubDate>Tue, 15 May 2012 13:40:04 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=6134</guid>
		<description><![CDATA[Success in life is a judicious mix of both thought and action. Dreams are figments of our imagination until they are made real by deeds, yet actions without thought and preparation seldom accomplish great things. To be successful you can’t get stuck in analysis paralysis, but you also can’t rush in like a fool. To be successful at anything, one needs to balance thought with action. Sounds easy, but if it was, more of us would do it.


No related posts.]]></description>
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		<title>Marketing Automation: Automatic People?</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2012/04/15/marketing-automation-automatic-people/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2012/04/15/marketing-automation-automatic-people/#comments</comments>
		<pubDate>Sun, 15 Apr 2012 19:31:39 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[B2B Sales Practices]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Inbound Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=6112</guid>
		<description><![CDATA[With the advent of IBM's Watson - the Super Sales Rep, it is now possible to replace a sales person with a machine. Or is it? Does the mere capability to speak, listen to and comprehend English turn a machine into a sales person? It depends on the software powering the machine, but the fact that we can write "it depends" rather than "of course not" means we must be close if not there already.

How does this impact your sales and marketing functions? If machines can replace humans for certain tasks (and they can), which tasks do we pick to automate and which ones do we leave in a human's capable hands?


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The FUDs of Marketing Automation</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2012/03/14/the-fuds-of-marketing-automation/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2012/03/14/the-fuds-of-marketing-automation/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 16:46:03 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Inbound Marketing Automation]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=6093</guid>
		<description><![CDATA[IBM's famous FUD - Fear, Uncertainty and Doubt - was an effective marketing strategy in the 70s and 80s. It revolved around the idea that you could not be fired for buying an IBM solution, but your chances were high if your project failed because you bought one of the competition's obviously lesser products. No single company in the Inbound Marketing or Marketing Automation space has achieved that kind of dominance yet, so none of us can practice FUD successfully. But we can learn to deal with the natural fears and concerns our prospects experience when faced with changing the way they market and sell their solutions. Read on for what these typically are and how to respond.


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Long-tail Keyword Phrases</title>
		<link>http://www.inbound-marketing-automation.ca/glossary/long-tail-keyword-phrases?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/glossary/long-tail-keyword-phrases#comments</comments>
		<pubDate>Sat, 10 Mar 2012 15:28:13 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Glossary]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=6078</guid>
		<description><![CDATA[Long-tail keyword phrases, often consisting of three or more keywords, are used to refine a search to a specific level. While they generate less traffic than the Primary or Secondary keyword phrases, the traffic they generate is well-focused and usually results in higher conversation rates.


No related posts.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Inbound Marketing Automation is The Prizewinner</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2012/02/22/inbound-marketing-automation-is-the-prizewinner/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2012/02/22/inbound-marketing-automation-is-the-prizewinner/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 16:17:10 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Inbound Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=6049</guid>
		<description><![CDATA[Back in the 50s, B2C companies enticed their prospects help in promoting their wares to other prospects by holding competitions. Prizes were awarded for the best jingle,  slogan, or advertisement. It makes perfect sense: who understands a prospect's needs better than another prospect? Who knows better how to express the benefits of the product or service?

The movie, "The Prizewinner of Defiance", tells the story of a mother whose prizes fed her 12 children despite her alcoholic husband. Its inspirational and left me wondering if a B2B could enlist the help of its prospects in promoting its solution. My thoughts on competitions for B2Bs….


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Inbound Marketing Automation = Make More Money</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2012/01/20/inbound-marketing-automation-make-more-money/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2012/01/20/inbound-marketing-automation-make-more-money/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 20:24:21 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=6031</guid>
		<description><![CDATA[Inbound Marketing Automation systems boost your organization’s profits in 7 ways. Some of these increase revenues, some of them reduce expenses. Taken together, they contribute significantly to your bottom line


No related posts.]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2012/01/20/inbound-marketing-automation-make-more-money/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Designing Content for Inbound Marketing Automation</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2011/12/11/designing-content-for-inbound-marketing-automation/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2011/12/11/designing-content-for-inbound-marketing-automation/#comments</comments>
		<pubDate>Sun, 11 Dec 2011 21:22:29 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[Content Video Instruction]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5972</guid>
		<description><![CDATA[This movie reveals the way Gossamar designs a Content Strategy for use in an Inbound Marketing Automation System. It covers developing personas, deciphering buying-cycles, content analysis and creation, and brings it all together by outlining how to create a Content Map which relates each item of content to a persona, to the stage he or she is undergoing in their buying-cycle.


No related posts.]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2011/12/11/designing-content-for-inbound-marketing-automation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Marketing Automation&#8217;s Content Design</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2011/12/09/marketing-automations-content-design/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2011/12/09/marketing-automations-content-design/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 20:25:06 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Content for Sales Lead Engagement]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Inbound Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5960</guid>
		<description><![CDATA[Designing content for marketing automation systems is time-consuming and expensive. So you want to create the minimum needed to fuel your marketing and nurturing campaigns. This post provides a high level view of the process we use to do just this. The post refers to a presentation we did at the Pardot user conference, Elevate 2011, in Atlanta in mid-November. That presentation is available as an animated slideshow complete with audio soundtrack. If you want to be a Content Ninja, spend 45 minutes to soak it all in…


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Improving Inbound Marketing with Snippets</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2011/11/10/improving-inbound-marketing-with-snippets/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2011/11/10/improving-inbound-marketing-with-snippets/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 21:12:05 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5940</guid>
		<description><![CDATA[Rich Snippets help you to educate Search Engines as to what the words on your site mean. Rich Snippets also allow you to control more precisely what the engines display under your url when its listed on a Search Engine Results Page. This post shows you how to add Rich Snippets to your pages.


No related posts.]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2011/11/10/improving-inbound-marketing-with-snippets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lessons from Steve</title>
		<link>http://www.inbound-marketing-automation.ca/blog/2011/10/15/lessons-from-steve/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2011/10/15/lessons-from-steve/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 19:30:33 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5834</guid>
		<description><![CDATA[Steve taught me 3 valuable lessons on how to automate anything: Usability is everything, Success is in the details, and Good Enough is for wimps. I started learning these lessons while unpacking my first Mac back in 1984.  And I'm still learning them now, automating Inbound Marketing Automation systems for our clients following Steve's Golden Rules.


No related posts.]]></description>
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		<slash:comments>0</slash:comments>
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