This is the third and final post in our series of how to effectively use Twitter in your B2B campaigns. The first introduced you to Twitter and its buzzwords. The second post began our Formal Process description of How to Run a B2B Twitter Campaign, and focused on the Think and Plan portions of the process, and this post completes it by covering the Do, Measure and Repeat phases..
This is the second post in our series of how to effectively use Twitter in your B2B campaigns. The first introduced you to Twitter and its buzzwords. This post is Part 1 of another of our famous Process Description series. These Formal Process Descriptions are designed around the Continuous Process Improvements mantra of Think, Plan, Do, Measure and Repeat. Part 1 deals with the Thinking and Planing phases of the process, Part 2, to be published on May 10, 2010, concludes the series with the Do, Measure and Repeat stages.
Welcome to our Twitter Primer for B2B Users. You may have heard of the expression a Micro-Blogging-Service used to describe Twitter and that’s because each Tweet, each message you send out, is limited to 140 characters. But most newcomers to Twitter are baffled by what it is and why people are using it at all.
So lets start with this great introduction to what Twitter is.
If you still need convincing that you should be using Twitter for B2B Marketing, I could be glib and ask what the ROI of your phone is,but this post will give you better reasons as to why you should use it, and how.
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Janice Rudkowski – Director, Marketing & Communications, Career Edge Organization
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Koray Parmaks – VP Marketing, telax.com
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Jay Goldman – Author of The Facebook Cookbook
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Ian Barker – Founder and CEO, symtext.com
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