Did you know that 70-75% of all search queries on Google and other search engines are in “The Long Tail”?
Take a look inside the Long Tail and you’ll find out why traditional mass-marketing is dying, and why 1:1 online marketing is the new norm.
A “bookend” to Eric’s post on SEO 101.
What if SEO 101 is not enough to get you on that first Search Engine Results Page? What if you are in a highly competitive market, with lots of established, rich-content sites (aka “the big dogs”), lots of links, and sound SEO practices? Well, then you have two options: Go for The Long Tail, or invest in Advanced SEO strategies.
In Search Engine Marketing (SEM) terms, the long tail refers to the many small market niches addressed by highly-specific, multi-word search terms or keyword phrases
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