Posts Tagged ‘social media’

Inbound Marketing Automation and Pharma

Gossamar markets its Inbound Marketing Automation systems to SMBs and thus we very seldom come into contact with Pharma (small for a Pharma is still Big!). But as a marketer in the digital world, any industry that spends 27 billion dollars a year on marketing is something we should pay some attention to. This post examines why Pharmas should take a serious plunge into the world of digital marketing.

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Social Media Marketing by the Numbers

Business.com recently published the results of a survey they conducted on Social Media Marketing, or SMM. You can read the complete set of results here, but I’m betting that the results will surprise you.
In summary, Business.com asked B2B and B2C companies to respond to 21 questions regarding their use of Social Media. The surprise was [...]

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January 16th, 10
Eric
Filed Under Blog Posts

How to run a B2B Social Media Campaign

You’re probably either running a b2b social media marketing campaign already, or are wondering how to do so. I thought I’d share with you how I do social media on behalf of Gossamar. Being a Process bigot, I run my campaigns according to the mantra: Think, Plan, Do, Measure, and Repeat.

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Social Media

Social Media platforms or outlets consist of individuals or organizations, or both, brought together because they share common values, ideals or interests.

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May 29th, 09
Eric
Filed Under Glossary

Top B2B Blog List

B2B Marketing


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