Posts Tagged ‘Social Media Monitoring’

Social Media – the power to move mountains

Social media technology is perhaps one of the most powerful levellers of all time. For it gives to the common man a voice as powerful as that of a dictator. Even the littlest of us can now shout loud enough, using social media, to be heard above the masses. Or stridently enough to break through even the most stringent forms of suppression.

If you have seen the movie, “The King’s Speech”, you may remember the line where Bertie tells Logue that he has a right to speak, a right to be heard, merely because he has a voice. And social media gives each of us the same voice as the next one in line. It is truly a democratising technology.

And it has the same power to elevate tiny companies high enough to be heard against their formidable and much larger competition.

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Twitter’s Analytics Arrives

Twitter has made its Analytics service available to a select number of Tweeters. Now you can actually track and thus understand what happened to each tweet you sent out: who retweeted or replied to it, who unfollowed you as a result and, for example, who your most influential followers are.

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November 21st, 10
Eric
Filed Under Blog Posts

Social Media Monitoring

Social Media Monitoring analyzes data on social media with a view to understanding what people are saying about your company and products.

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June 4th, 09
Eric
Filed Under Glossary

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