Posts Tagged ‘Social Media Marketing’

The Social Media Giveaway…

I read a report published by IBM a short while ago and have been thinking about it ever since. It’s not that it contains any ground-breaking or revolutionary thought; but it does reinforce something which I think us marketers know instinctively, but somehow lose in the process of “marketing”.
The report is obviously concerned with B2C [...]

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March 22nd, 11
Eric
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Social Media – the power to move mountains

Social media technology is perhaps one of the most powerful levellers of all time. For it gives to the common man a voice as powerful as that of a dictator. Even the littlest of us can now shout loud enough, using social media, to be heard above the masses. Or stridently enough to break through even the most stringent forms of suppression.

If you have seen the movie, “The King’s Speech”, you may remember the line where Bertie tells Logue that he has a right to speak, a right to be heard, merely because he has a voice. And social media gives each of us the same voice as the next one in line. It is truly a democratising technology.

And it has the same power to elevate tiny companies high enough to be heard against their formidable and much larger competition.

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February 26th, 11
Eric
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Social Media, Cisco Systems, and LaSandra Brill – Part 3

For LaSandra Brill, the social manager’s task is largely about building, maintaining and managing an online ‘editorial calendar’, acting like a kind of ‘party host’, encouraging online conversations and making sure people connect with one another. She explains that as an online host, the social media manager facilitates the introductions and sparks conversations; he/she picks the topics and adjusts those choices according to how the conversation goes.

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September 14th, 10
Ian O'Neill
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Social Media, Cisco Systems, and LaSandra Brill – Part 2

In this second post of the series, LaSandra Brill discusses the need for a dedicated Social Media Marketing “expert” within a company, and comments on how social media is a cultural shift that is changing the expectations of business.
O’Neill: How much time should a marketing department spend on social media? What is the balance between [...]

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September 12th, 10
Ian O'Neill
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4 Comments

Social Media, Cisco Systems, and LaSandra Brill – Part 1

This is the first of four posts on an in-depth interview with LaSandra Brill, Senior Manager of Global Social Media for Cisco Systems, by contributing blogger Ian O’Neill. See Ian’s introduction on what it takes to be a Social Media Marketing expert.
In marketing, change is happening so very quickly, and now as never before a [...]

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September 9th, 10
Ian O'Neill
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What it takes to be a real Social Media Marketing Expert

It would seem natural that a company like Cisco Systems of San Jose, California would become an early leader in the art and science of social media marketing. Cisco is a global leader in manufacturing hardware such as routers, modems, switches and the Wireless IP Phone 7920. LaSandra Brill is perhaps emerging as the most [...]

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September 8th, 10
Ian O'Neill
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6 Comments

B2B Sales Lead Generation using SMM

A recent survey reveals which of the Social Media Marketing avenues appears to offer best results for B2B Sales Lead Generation

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July 19th, 10
Eric
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Social Media Marketing

Social Media Marketing uses the various forms of Social Media to establish a dialogue of marketing activity.

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May 28th, 09
Eric
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How to Run a Social Media Marketing Campaign

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This White Paper describes Gossamar’s approach to running Social Media Marketing Campaigns. We use Continuous Process Improvements methods to ensure that we get better and better results over time.

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April 25th, 09
Eric
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