Creating great ads takes talent and skill. But there are ways to do it which take the guesswork out of the process and replace it with sound Scientific Principles. Read this post and learn the 12 ways to create and run PPC campaigns which provide great Returns on Investment.
Bing’s market share of organic search rose to slightly above 30% in March 2011. And Google’s share dipped to below 65% for the first time ever. What does this mean to the world of SEO? A great deal. With these numbers, and Google’s obvious concern regarding the ever-increasing share Bing is garnering, we’re all going to have to optimize a site for both engines now, instead of just Google.
Google recently clarified its estimates for organic search traffic, and in doing so, it may just have pulled the rug from under many search-engine-optimization (SEO) programs. Apparently, the Search Volumes presented by Google’s Adwords Keyword Tool, used by many SEO “specialists” to estimate the size of the organic search market and justify their SEO programs, [...]
A couple of days ago SEO guru Rand Fishkin made a presentation at the 2010 Web 2.0 Expo in San Francisco. Here are the highlights of his presentation with specific focus on what it means to Gossamar’s core audience: mid-sized B2B companies engaged in Inbound Marketing Automation.
B2B Content Marketing for More Sales Leads
In the world of Marketing 2.0, content is king. And creating, posting, and marketing your online content pays big dividends.
B2B Content Marketing increases your ranking on search engines, drives traffic, and keeps visitors from bouncing off your site. B2B Content Marketing earns your site bookmarks and referral links. [...]
Leaving your SEO campaign until after the website is built or reworked leads to costly problems down the road. It’s like hiring the contractor to build your dream-house before you hire the architect. Progress appears rapid. At first.
In this post, we’ll give you a sampling of the key structural issues and implications that you must consider as you design your new website. These issues, if ignored, will limit the SEO potential of your website for the rest of its life!
This series of posts will give Marketing Managers – specifically those in mid-sized B2B firms – the know-how they need to successfully manage their SEO campaigns and avoid the biggest potholes, without having to become SEO experts themselves.
Did you know that 70-75% of all search queries on Google and other search engines are in “The Long Tail”?
Take a look inside the Long Tail and you’ll find out why traditional mass-marketing is dying, and why 1:1 online marketing is the new norm.
A “bookend” to Eric’s post on SEO 101.
What if SEO 101 is not enough to get you on that first Search Engine Results Page? What if you are in a highly competitive market, with lots of established, rich-content sites (aka “the big dogs”), lots of links, and sound SEO practices? Well, then you have two options: Go for The Long Tail, or invest in Advanced SEO strategies.
It’s often said that experts simply forget how much they learned to become an expert. For beginners, talking to experts (or reading them) can be daunting: they have a tendency to fire off meaningless new words and phrases at a blistering pace. This post should help you catch up a little…
Heard the phrase “content is king”? Creating great online content is critical in any Inbound Marketing strategy. This post covers how you can easily generate pages and pages of valuable content for your B2B company’s website by blogging.
Search Engine Optimization (SEO) vs Paid Search (PPC). Which is Better?
I think most B2B marketers would agree that achieving top organic rankings on Google on a consistent basis is an objective worthy of the journey that’s needed to get there. The challenge is knowing the best way to go about it – SEO or PPC [...]
The rate of change in the world of SEM – the science and art of SEO and PPC, is blistering indeed. A great deal changes in a year. When we tried to name our company, we knew that the name must match its web address. And for us business folks, .com is the only Top [...]
The process of optimizing your website so that search engines rank your website higher in the natural or organic search results.
B2B Search Marketing and SEO for More Sales Leads
If you are interested in attracting more prospects to your website, then B2B Search Marketing, specifically Search-Engine-Optimization (SEO), is the answer. In fact, SEO is the most cost-effective investment to drive relevant traffic to your B2B website. SEO has better long-term ROI than Pay-Per-Click Advertising (PPC) or [...]
Jeremy Dayment – Vice President of Sales. MLE Equipment
“Gossamar captured our very complex website requirements precisely. They also really understand online community building. Gossamar is responsive, professional, and provides excellent service.”
Janice Rudkowski – Director, Marketing & Communications, Career Edge Organization
“We chose Gossamar because we need a partner that really understands online sales lead generation and management.”
Koray Parmaks – VP Marketing, telax.com
“Their slogan says it all: ‘More Leads of Higher Quality at Lower Cost’. Gossamar delivers the Holy Grail for B2B marketers.”
Jay Goldman – Author of The Facebook Cookbook
“End-to-end sales & marketing automation for B2B companies. Finally!”
Ian Barker – Founder and CEO, symtext.com
This website is licensed under the Creative Commons Attribution-Share Alike 2.5 Canada License. To view a copy of this licence, visit http://creativecommons.org/licenses/by-sa/2.5/ca/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California 94105, USA.
Gossamar is proudly powered by
WordPress
Entries (RSS)
and Comments (RSS).
126 queries. 0.741 seconds.