The Gossamar Management
Eric Goldman – President and Co-Founder: Eric has over 30 years experience in the B2B software industry, covering markets in North and South America, Europe, and Australia. He has led software companies through their entire life-cycle from start-up to going public. Eric’s expertise in marketing, sales, process design, software [...]
Marketing Integration lowers your cost of Sales Leads
When you bring sales leads from traditional offline marketing into online marketing, you introduce the efficiencies of the automated online sales funnel. In addition, with online and offline Marketing Integration, your marketing department lowers costs by having one central sales lead management system for both on and offline [...]
Gossamar’s goal is to give you the know-how to fully capture the opportunities in Inbound Marketing and B2B Sales and Marketing Automation.
Hover your cursor over any term displayed like this in the text to see our comprehensive Glossary definition right there on the page. You can also browse The Glossary itself.
Looking for something very specific [...]
As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business [...]
Inbound Marketing Automation Blog
Welcome to Gossamar’s Inbound Marketing Automation blog. You’ll find the latest thinking and analysis on topics such as Inbound Marketing Automation, Inbound Marketing, Marketing 2.0, Marketing Automation, Online Sales Lead Generation, and Sales Lead Management, all targeted at Business-to-Business marketers. From seasoned veterans in the B2B marketing and Marketing Automation space.
No BS bingo. Just [...]
Try out Sales & Marketing Automation on your next Campaign
You have arrived at this page because you wish to run a Campaign Automation Trial. Click here if you wish to Outsource your sales and marketing automation to Gossamar, or to Install and run your own sales and automation systems within your own company.
If you are [...]
Outsource your Sales and Marketing Automation
You have arrived at this page because you wish to outsource your sales and marketing automation to Gossamar. Click here if you wish to run a Trial Campaign, or to Install and run the sales and automation process within your own company.
So, you want Gossamar to run the entire marketing [...]
Inhouse Sales and Marketing Automation
You have arrived at this page because you’re thinking about installing and running your own sales and marketing automation software (SAMA) in your company. Click here if you wish to run a Trial Campaign, or to Outsource the sales and automation process to Gossamar.
This option is perfect for companies who want [...]
B2B Sales and Marketing Automation made Easy
B2B Marketing Automation systems promise alluring benefits, to be sure. More leads of higher quality at lower cost – the Promised Land for most of us, not so? But getting there can be a little tricky. Automating complex operations is a daunting task, right?
For the average medium-sized, business-to-business [...]
Better Marketing ROI by doing more of what works (and less of what doesn’t)
You’ve heard the adage: “50% of my marketing investment is wasted. If I only knew which 50%!” A humorous but real perspective on Marketing 1.0.
With Marketing 2.0 and Gossamar’s Business to Business Marketing Automation, tracking what works and what doesn’t is part [...]
Inbound Marketing shortens your Sales Cycle
Successful sales and marketing is all about timing. Being there when a prospect starts looking for the best solution to his or her needs. Being there when a prospect begins educating him or herself about your particular solution. And, most importantly, being there the moment the prospect decides to buy.
With [...]
CRM Integration of Sales and Marketing lowers costs and increases productivity
For too long sales and marketing have existed in separate silos in the b2b world – each with their own database of prospects, clients, and market information. There was little CRM Integration between sales and marketing.
Gossamar’s B2B Marketing Automation system seamlessly integrates with [...]
Campaign Automation delivers lower-cost sales leads
The Campaign Automation Tools built into our Marketing Automation software increase efficiencies and lower costs by automating many of the routine sales lead management tasks currently performed manually. Campaign automation qualifies leads and automates sales lead management, marketing program management, and routine communication with prospects, freeing your people to focus [...]
Marketing Automation Consultants
Our Management Team has over 35 years of cumulative experience at senior levels of B2B sales and marketing management across North America, Europe, and Australia. We understand the challenges of B2B marketing and sales, including complex products, long sales cycles, multiple decision makers and influencers, and the importance of strong relationships between buyer [...]
Marketing Analytics gives you priceless Market Insight for free
The more you know about your B2B sales prospects, the better you can segment, target, and shape your product offering to meet their needs. But until now, getting that knowledge through business to business marketing research was extremely costly, slow, and limited in scope.
Welcome to the new [...]
Drip Marketing and Lead Nurturing for Higher Quality Sales Leads
By some estimates, more than 70% of prospects in your online sales funnel are not yet ready to buy right now – but they will be during the next 12 months. These future opportunities clearly don’t have the same sales priority as prospects who are ready [...]
Automated Lead Scoring and Qualification deliver Higher Quality Sales Leads
With marketing automation software’s built-in marketing analytics, you can discriminate between ordinary visitors and true sales prospects by qualifying visitors to your website. Best of all, you can automate the entire Sales Lead Scoring and qualification process so that it doesn’t burden your sales and marketing [...]
Marketing Automation
produces Higher Quality
Sales Leads
With your website attracting more visitors, you can now harness the power of Marketing Automation software, and its built-in marketing analytics, to help you discriminate between ordinary visitors and true sales prospects. Marketing Automation eliminates wasting precious resources on poor prospects while ensuring that real sales opportunities don’t fall through the cracks.
As [...]
Gossamar’s Inbound Marketing Automation Tools
The products below are the same price from us as they are from the supplier, so why not get our expertise on your side?
To deliver our end-to-end Inbound Marketing Automation solutions, Gossamar partners with the leading automation software suppliers in their space. We believe that these sales and marketing automation [...]
Sales Automation and Inbound Marketing Automation Services
Gossamar is a sales & marketing automation services provider, systems integrator, and consultant.
If you have any inquiries or are just looking for a little advice on where to start with sales and marketing automation, please contact us.
For general inquiries: info@gossamar.com
For sales inquiries: sales@gossamar.com
Phone: +1.416.236-0407
Mail:
9 Pheasant Lane,
Toronto, ON, Canada
M9A 1T1
Marketing Automation Solutions made Easy
Gossamar delivers web-based Inbound Marketing and Marketing Automation Solutions primarily for mid-sized business-to-business (B2B) organizations. We call the combination an Inbound Marketing Automation system or IMA. Through a combination of technology and services, we make it easy for clients to harness the potential of Inbound Marketing Automation on the web, and [...]
Jeremy Dayment – Vice President of Sales. MLE Equipment
“Gossamar captured our very complex website requirements precisely. They also really understand online community building. Gossamar is responsive, professional, and provides excellent service.”
Janice Rudkowski – Director, Marketing & Communications, Career Edge Organization
“We chose Gossamar because we need a partner that really understands online sales lead generation and management.”
Koray Parmaks – VP Marketing, telax.com
“Their slogan says it all: ‘More Leads of Higher Quality at Lower Cost’. Gossamar delivers the Holy Grail for B2B marketers.”
Jay Goldman – Author of The Facebook Cookbook
“End-to-end sales & marketing automation for B2B companies. Finally!”
Ian Barker – Founder and CEO, symtext.com
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