Our easy-to-use Return-On-Marketing-Investment (ROMI) calculator allows you to quickly determine the payback you can expect from Inbound Marketing and Marketing Automation.
Features of this ROMI calculator
Step-by-step instructions, the numbered, blue arrows on the calculator, make it easy for non-financial users
Easy-to-Use sliders allow you to play “what if” scenarios
Built-in guidance into best-practice B2B conversion rates
To start, simply [...]
Marketing 2.0 is well underway in the business-to-business world, and many B2B companies are actively seeking to build that “Inbound Pipeline” of high-quality sales leads.
How close is your company to taking advantage of this accelerating shift to Inbound Marketing? And what is required to turn your existing website into an effective Inbound Marketing Website?
Before we [...]
My iPhone runs our CRM software (Salesforce.com) and our Inbound Marketing Automation software (Pardot’s Prospect Insight). When a sales lead in our system goes “hot” my iPhone tells me about it. In true Mae West style, its happiness at delivering the news makes it vibrate in my pocket.
As a tech marketer I’ve always believed that lead generation should be my number one priority. To feed business success, it’s essential to deliver a steady stream of actionable sales leads to the sales force. But it’s not an easy task – especially in recessionary (or even post -recessionary) times.
Luckily, we’re living smack dab in [...]
Want a concrete example of how Inbound Marketing Automation delivers high-quality sales leads through a website?
Well, let’s take a closer look at visits to our website last Tuesday. And let’s compare what we would know about these visitors without Inbound Marketing Automation, to the wealth of actionable information that is revealed with Inbound Marketing Automation.
Search Engine Optimization (SEO) vs Paid Search (PPC). Which is Better?
I think most B2B marketers would agree that achieving top organic rankings on Google on a consistent basis is an objective worthy of the journey that’s needed to get there. The challenge is knowing the best way to go about it – SEO or PPC [...]
Sales Lead Generation refers to the process of finding leads and then implanting Awareness and cultivating Interest.
Marketing Integration lowers your cost of Sales Leads
When you bring sales leads from traditional offline marketing into online marketing, you introduce the efficiencies of the automated online sales funnel. In addition, with online and offline Marketing Integration, your marketing department lowers costs by having one central sales lead management system for both on and offline [...]
Inbound Marketing Automation Blog
Welcome to Gossamar’s Inbound Marketing Automation blog. You’ll find the latest thinking and analysis on topics such as Inbound Marketing Automation, Inbound Marketing, Marketing 2.0, Marketing Automation, Online Sales Lead Generation, and Sales Lead Management, all targeted at Business-to-Business marketers. From seasoned veterans in the B2B marketing and Marketing Automation space.
No BS bingo. Just [...]
Campaign Automation delivers lower-cost sales leads
The Campaign Automation Tools built into our Marketing Automation software increase efficiencies and lower costs by automating many of the routine sales lead management tasks currently performed manually. Campaign automation qualifies leads and automates sales lead management, marketing program management, and routine communication with prospects, freeing your people to focus [...]
Automated Lead Scoring and Qualification deliver Higher Quality Sales Leads
With marketing automation software’s built-in marketing analytics, you can discriminate between ordinary visitors and true sales prospects by qualifying visitors to your website. Best of all, you can automate the entire Sales Lead Scoring and qualification process so that it doesn’t burden your sales and marketing [...]
More B2B Sales Leads through Inbound Marketing
Chances are you want to grow your business. But, like thousands of other business-to-business executives, you recognize that the traditional ways of generating b2b sales leads – like print advertising, tradeshows, and cold-calling – are less and less effective, eating up your budget with fewer results than ever before.
What’s [...]
Jeremy Dayment – Vice President of Sales. MLE Equipment
“Gossamar captured our very complex website requirements precisely. They also really understand online community building. Gossamar is responsive, professional, and provides excellent service.”
Janice Rudkowski – Director, Marketing & Communications, Career Edge Organization
“We chose Gossamar because we need a partner that really understands online sales lead generation and management.”
Koray Parmaks – VP Marketing, telax.com
“Their slogan says it all: ‘More Leads of Higher Quality at Lower Cost’. Gossamar delivers the Holy Grail for B2B marketers.”
Jay Goldman – Author of The Facebook Cookbook
“End-to-end sales & marketing automation for B2B companies. Finally!”
Ian Barker – Founder and CEO, symtext.com
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