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	<title>Gossamar &#187; ROMI</title>
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	<link>http://www.inbound-marketing-automation.ca</link>
	<description>More Sales Leads of Higher Quality at Lower Cost</description>
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		<title>Google’s “search volume” estimates are not what you think</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/06/04/google-search-volume-and-seo/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 04:10:18 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ROMI]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=4910</guid>
		<description><![CDATA[Google recently clarified its estimates for organic search traffic, and in doing so, it may just have pulled the rug from under many search-engine-optimization (SEO) programs. Apparently, the Search Volumes presented by Google’s Adwords Keyword Tool, used by many SEO “specialists” to estimate the size of the organic search market and justify their SEO programs, [...]


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/the-gossamar-romi-calculator/' rel='bookmark' title='Permanent Link: The Gossamar ROMI Calculator'>The Gossamar ROMI Calculator</a></li>
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		<slash:comments>16</slash:comments>
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		<item>
		<title>ROMI Calculator – How to build your own</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/12/15/build-your-own-romi-calculator/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:05:46 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[marketing ROI]]></category>
		<category><![CDATA[ROMI]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3983</guid>
		<description><![CDATA[In the past 2 posts we've shown you how to calculate your website ROMI (Return-on-Marketing-Investment), and how to access free ROMI calculators for a variety of marketing initiatives, including Social Media Marketing. Should none of these ROMI calculators meet your specific needs, in this post we’ll cover how you can easily build your own marketing ROI calculator.


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/the-gossamar-romi-calculator/' rel='bookmark' title='Permanent Link: The Gossamar ROMI Calculator'>The Gossamar ROMI Calculator</a></li>
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		<slash:comments>3</slash:comments>
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		<title>ROMI Calculators – The top 10 on the web</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/12/14/top-10-romi-calculators/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 16:28:20 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[marketing ROI]]></category>
		<category><![CDATA[ROMI]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3967</guid>
		<description><![CDATA[My last post focused specifically on website ROI, and how relatively easy it can be to calculate your marketing ROI for your website and internet marketing campaigns. In this post, we’ll go beyond website ROI, and look into ROMI for all your marketing campaigns, both online and offline. And to help you determine your ROMI, we’ll offer you our list of the Top 10 free ROMI calculators found on the web.


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/the-gossamar-romi-calculator/' rel='bookmark' title='Permanent Link: The Gossamar ROMI Calculator'>The Gossamar ROMI Calculator</a></li>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Website ROI – How to calculate your ROMI online</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/12/13/calculate-website-romi/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 14:51:47 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[marketing ROI]]></category>
		<category><![CDATA[ROMI]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3945</guid>
		<description><![CDATA[With tight budgets and an increased focus on cost accountability, the subject of ROMI (Return-On-Marketing-Investment) is getting more and more attention in the b2b marketing world. In this post, we’ll cover how Inbound Marketing and Marketing Automation makes it easy for you to calculate the ROI of your internet marketing, given that your website is [...]


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
<li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/the-gossamar-romi-calculator/' rel='bookmark' title='Permanent Link: The Gossamar ROMI Calculator'>The Gossamar ROMI Calculator</a></li>
</ol>]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>The Gossamar ROMI Calculator</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/08/04/the-gossamar-romi-calculator/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 14:59:50 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Gossamar ROMI Calculator]]></category>
		<category><![CDATA[ROMI]]></category>

		<guid isPermaLink="false">http://inbound-marketing-automation.ca/?p=1615</guid>
		<description><![CDATA[<img class="alignleft size-full wp-image-2245" title="ROMI Calculator by Gossamar" src="http://inbound-marketing-automation.ca/wp-content/uploads/2009/08/roi-calculator-cover-on-grey-small.jpg" alt="ROMI Calculator by Gossamar" width="100" height="120" />
The Gossamar ROMI Calculator calculates the potential gain that Sales and Marketing Automation will provide your company. Incorporating our experience, and a host of research into Demand Generation and Automated Sales Lead Management, the logic behind the calculator allows you to use this "simple" tool to derive some powerful insights.



No related posts.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ROMI</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/glossary/romi#comments</comments>
		<pubDate>Tue, 26 May 2009 00:30:24 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Glossary]]></category>
		<category><![CDATA[ROMI]]></category>

		<guid isPermaLink="false">http://gossamar.ewwwoh.com/?p=238</guid>
		<description><![CDATA[Return on Marketing Investment is calculated by dividing the incremental profit generated from a marketing campaign by the cost of that marketing campaign.


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/the-gossamar-romi-calculator/' rel='bookmark' title='Permanent Link: The Gossamar ROMI Calculator'>The Gossamar ROMI Calculator</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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