Creating great ads takes talent and skill. But there are ways to do it which take the guesswork out of the process and replace it with sound Scientific Principles. Read this post and learn the 12 ways to create and run PPC campaigns which provide great Returns on Investment.
Google recently clarified its estimates for organic search traffic, and in doing so, it may just have pulled the rug from under many search-engine-optimization (SEO) programs. Apparently, the Search Volumes presented by Google’s Adwords Keyword Tool, used by many SEO “specialists” to estimate the size of the organic search market and justify their SEO programs, [...]
As a tech marketer I’ve always believed that lead generation should be my number one priority. To feed business success, it’s essential to deliver a steady stream of actionable sales leads to the sales force. But it’s not an easy task – especially in recessionary (or even post -recessionary) times. Luckily, we’re living smack dab [...]
It’s often said that experts simply forget how much they learned to become an expert. For beginners, talking to experts (or reading them) can be daunting: they have a tendency to fire off meaningless new words and phrases at a blistering pace. This post should help you catch up a little…
Search Engine Optimization (SEO) vs Paid Search (PPC). Which is Better? I think most B2B marketers would agree that achieving top organic rankings on Google on a consistent basis is an objective worthy of the journey that’s needed to get there. The challenge is knowing the best way to go about it – SEO or [...]
Pay-per-click Advertising requires marketers to pay a specific fee each time their ad is clicked online.
B2B Search Marketing and PPC for More Sales Leads What if B2B Search Marketing is integral to your lead generation strategy, but your company cannot rank high enough using Search Engine Optimization (SEO)? Maybe your products and services are just too new to be searched for – if people don’t know what you do or [...]