Data Capture, Privacy, and Permission Marketing
A couple of days ago TechCrunch Europe revealed that legislators in Germany are mulling over banning Google Analytics from the world of beer and lederhosen. Apparently officials are concerned that website owners are collecting detailed statistics about the number, whereabouts and search behavior of their visitors (and much more). Ach du Lieber!
What are the implications for Demand Generation software, and its much more detailed capture of prospect information?
