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	<title>Gossamar &#187; marketing insight</title>
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	<description>More Sales Leads of Higher Quality at Lower Cost</description>
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		<title>The Shift from Art to Science in B2B Marketing</title>
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		<comments>http://www.inbound-marketing-automation.ca/blog/2009/11/24/the-shift-from-art-to-science-in-b2b-marketing/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 05:34:33 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Inbound Marketing Fundamentals]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[marketing analytics]]></category>
		<category><![CDATA[marketing insight]]></category>
		<category><![CDATA[marketing ROI]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3765</guid>
		<description><![CDATA[In this fourth and final installment of Inbound Marketing Fundamentals, we'll take a closer look at the irreversible shift from "the art of marketing" to "the science of marketing", including the some incredible marketing insights that Marketing 2.0 can deliver.


No related posts.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Inbound Marketing Automation’s cure for Overconfidence</title>
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		<comments>http://www.inbound-marketing-automation.ca/blog/2009/11/10/marketing-automation%e2%80%99s-cure-for-overconfidence/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 15:00:00 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[marketing analytics]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[marketing insight]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3608</guid>
		<description><![CDATA[An interesting post over at B2B Read. Kathryn Roy, marketing consultant, wrote:
Mark Twain said it best: “It ain’t what you don’t know that will hurt you. It’s what you know for sure that just ain’t so.”
Sales trainers use a research study conducted years ago by Xerox to remind salespeople that their effectiveness declines after roughly [...]


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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