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	<title>Gossamar &#187; Marketing Automation</title>
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	<link>http://www.inbound-marketing-automation.ca</link>
	<description>More Sales Leads of Higher Quality at Lower Cost</description>
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		<title>Inbound Marketing Automation Websites</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2011/01/21/inbound-marketing-automation-websites/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 21:01:01 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[B2B Marketing Automation]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5563</guid>
		<description><![CDATA[Transforming your website into an Inbound Marketing Automation Prospect Magnet can be some real work. So before you launch your project, you may wish to read this post to see what's in store…


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Automate Marketing or Perish</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/12/17/automate-marketing-or-perish/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 17:04:39 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[B2B Marketing Automation]]></category>
		<category><![CDATA[B2B Sales and Marketing Automation]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5528</guid>
		<description><![CDATA[It's no secret that lately most of us have been selling less products and services than we would like to. But 48% of sales people missed targets in 2009?

And the trend is expected to worsen in 2010/2011? But the recession appears to be ending - why aren't sales picking up? This post expores the problem… 


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Inbound Marketing Automation buzzes Atlanta</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/10/02/inbound-marketing-automation-buzzes-atlanta/#comments</comments>
		<pubDate>Sat, 02 Oct 2010 18:51:57 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Pardot]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5234</guid>
		<description><![CDATA[The first Pardot Marketing Automation conference was held this week in Atlanta, Georgia, Pardot’s home town. Among the insights we gleaned by attending are that a great analytics tool called GoodData has been built into Pardot's Prospect Insight, and it promises to make it much easier to derive real insight into your Inbound Marketing Automation process.

Turns out that Toronto is a hotbed for Inbound Marketing Automation and an unusually large number of attendees were people we knew, had heard of, or have worked with already.


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2010/10/02/inbound-marketing-automation-buzzes-atlanta/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>The Process of Inbound Marketing Automation</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/07/14/inbound-marketing-automation-process/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 21:41:54 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5087</guid>
		<description><![CDATA[Inbound Marketing and Marketing Automation work best when treated as a Process and not just a collection of software tools and techniques. Using the Continuous Process Improvement approach of Think, Plan, Do, Measure and Repeat will ensure that your Inbound Marketing Automation system runs efficiently and that, over time, your system performs more and more effectively. Done right, it really is a path to continuously improving marketing and sales performance.


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Inbound Marketing Automation’s Free Usability Testing</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/04/16/inbound-marketing-automation%e2%80%99s-free-usability-testing/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 21:47:21 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Inbound Marketing Automation]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Usability Testing]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=4680</guid>
		<description><![CDATA[Until now, Usability Testing has been expensive, difficult to do regularly because it needs many people to do the testing, and has thus traditionally been restricted to large companies with deep pockets. But now your Inbound Marketing Automation system can do it for you, with huge sample sizes (dependent only on your traffic volumes), and literally for free (i.e. no additional costs). This post provides some ideas about how to improve your site by making it as usable as it can be.


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Does Canadian Marketing lag the US in Productivity?</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/04/09/marketing-productivity/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 19:44:46 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Canadian Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Marketing Productivity]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=4627</guid>
		<description><![CDATA[This week one of my favorite “hands-on” columnists in the Report on Business, Gwyn Moran – the founding CEO of Encana Corp – talked about the Canadian economy. Specifically, about our persistent lag in productivity growth relative to our US neighbour, and why the productivity gap is so important to our Canadian economy and our [...]


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2010/04/09/marketing-productivity/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>B2B Print Publishing: Looking for a Lifeboat</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/03/19/b2b-print-needs-a-lifeboat/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 18:31:21 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b print publishing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.marketet.com/?p=4514</guid>
		<description><![CDATA[In case you missed it, this week print advertising in the US was hit with a punishing blow. For the first time ever, US advertisers will spend more on digital marketing than on print this year. 

What is B2B print publishing doing about this threat to their existence? What are these venerable marketers doing to recast their value-added and their vision?

I recently had the opportunity to meet with one of Canada’s leading B2B print publishing houses ...


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2010/03/19/b2b-print-needs-a-lifeboat/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Outsourcing – Why and How and Yes and No</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/03/08/outsourcing-%e2%80%93-why-and-how-and-yes-and-no/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 22:51:33 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[B2B Marketing Automation]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.marketet.com/?p=4371</guid>
		<description><![CDATA[According to Wiki, Outsourcing often refers to the process of subcontracting to a third-party. Outsourcing can yield significant cost savings, dramatically improve performance all round, or… There’s no shortage of horror stories describing how Outsourcing produced disappointing results and in some severe cases, the loss of a company’s core competencies which in turn caused the company to fail.

So just how do you decide if you should Outsource, and if you do decide to do this, how do you pick the right partner? This post attempts to answer these questions.


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2010/03/08/outsourcing-%e2%80%93-why-and-how-and-yes-and-no/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Why Registration Forms make Sense</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/01/28/why-registration-forms-make-sense/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 20:12:45 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Online Content]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=4033</guid>
		<description><![CDATA[I came across an interesting post yesterday over at Marcom Inc, called, “How Registration Forms are Killing B2B Software Marketing”.
The author cited a statistic from an interview with Jay Halberg, VP Marketing for network monitoring software provider, Spiceworks, on the Savvy B2B Marketing blog. According to the post, 75% of visitors to the Spiceworks site [...]


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2010/01/28/why-registration-forms-make-sense/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Website ROI – How to calculate your ROMI online</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/12/13/calculate-website-romi/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 14:51:47 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[marketing ROI]]></category>
		<category><![CDATA[ROMI]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3945</guid>
		<description><![CDATA[With tight budgets and an increased focus on cost accountability, the subject of ROMI (Return-On-Marketing-Investment) is getting more and more attention in the b2b marketing world. In this post, we’ll cover how Inbound Marketing and Marketing Automation makes it easy for you to calculate the ROI of your internet marketing, given that your website is [...]


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
<li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/the-gossamar-romi-calculator/' rel='bookmark' title='Permanent Link: The Gossamar ROMI Calculator'>The Gossamar ROMI Calculator</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2009/12/13/calculate-website-romi/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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