I spoke with a veteran marketing strategist this morning, and when I asked him the expected “What’s new?”, he gave me a very unexpected “Everything!” In his opinion, Marketing is undergoing one of those once-every-few-decades fundamental shifts, and it’s all because of the deluge of digital data spewing from the Internet, that Marketing Managers now [...]
In this fourth and final installment of Inbound Marketing Fundamentals, we’ll take a closer look at the irreversible shift from “the art of marketing” to “the science of marketing”, including the some incredible marketing insights that Marketing 2.0 can deliver.
An interesting post over at B2B Read. Kathryn Roy, marketing consultant, wrote:
Mark Twain said it best: “It ain’t what you don’t know that will hurt you. It’s what you know for sure that just ain’t so.”
Sales trainers use a research study conducted years ago by Xerox to remind salespeople that their effectiveness declines after roughly [...]
Marketing Analytics gives you priceless Market Insight for free
The more you know about your B2B sales prospects, the better you can segment, target, and shape your product offering to meet their needs. But until now, getting that knowledge through business to business marketing research was extremely costly, slow, and limited in scope.
Welcome to the new [...]
Jeremy Dayment – Vice President of Sales. MLE Equipment
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