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	<title>Gossamar &#187; Marketing 2.0</title>
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	<description>More Sales Leads of Higher Quality at Lower Cost</description>
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		<title>The Shift from Art to Science in B2B Marketing</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/11/24/the-shift-from-art-to-science-in-b2b-marketing/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 05:34:33 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Inbound Marketing Fundamentals]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[marketing analytics]]></category>
		<category><![CDATA[marketing insight]]></category>
		<category><![CDATA[marketing ROI]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3765</guid>
		<description><![CDATA[In this fourth and final installment of Inbound Marketing Fundamentals, we'll take a closer look at the irreversible shift from "the art of marketing" to "the science of marketing", including the some incredible marketing insights that Marketing 2.0 can deliver.


No related posts.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Demand Generation? Why Online Wins.</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/10/28/online-demand-generation-wins/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 04:27:12 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Sales Lead Generation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3562</guid>
		<description><![CDATA[As a tech marketer I’ve always believed that lead generation should be my number one priority. To feed business success, it’s essential to deliver a steady stream of actionable sales leads to the sales force. But it’s not an easy task – especially in recessionary (or even post -recessionary) times.
Luckily, we’re living smack dab in [...]


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Inbound Marketing’s New Lens</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/10/14/inbound-marketing%e2%80%99s-new-lens/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 03:26:04 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Inbound Marketing Automation]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Squidoo]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3474</guid>
		<description><![CDATA[A short blog to welcome a new player to the world of Inbound Marketing and Sales Automation.
Gossamar has launched a Squidoo Lens! It’s a way for us to promote the concept of Inbound Marketing in a cool social media platform, (one of Seth Godin’s creations). A neutral way in keeping with the traditions of free [...]


No related posts.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Shift from Manual to Automation</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/10/07/the-shift-from-manual-to-automation/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 15:03:02 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Demand Generation services]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Inbound Marketing Fundamentals]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3377</guid>
		<description><![CDATA[In this third instalment of Inbound Marketing Fundamentals, let’s take a closer look at the keystone of what makes Inbound Marketing feasible:  Marketing Automation.
“Whoa”, you say. “Automation in Marketing?*%!”
I know the term automation doesn’t exactly warm most marketer’s hearts.  Some envision losing control to an oppressive system (can you say Orwell’s 1984?), while others see [...]


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Shift from Outbound to Inbound Marketing</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/09/26/from-outbound-to-inbound-marketing/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 03:35:49 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Inbound Marketing Fundamentals]]></category>
		<category><![CDATA[Marketing 2.0]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3301</guid>
		<description><![CDATA[In this second installment of Inbound Marketing Fundamentals, we'll take a closer look at the irreversible shift from Outbound Marketing to Inbound Marketing, including the top 3 benefits of Inbound Marketing for B2B companies.


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Shift in Power from Seller to Buyer</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/09/20/inbound-marketing-fundamentals-1/#comments</comments>
		<pubDate>Sun, 20 Sep 2009 16:01:11 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Inbound Marketing Fundamentals]]></category>
		<category><![CDATA[Marketing 2.0]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3269</guid>
		<description><![CDATA[In this post we'll cover the fundamental shift in power from seller to buyer, and two "big-picture" suggestions on how you can take advantage of it.


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2009/09/20/inbound-marketing-fundamentals-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B Marketing is going “Inbound”</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/09/16/going-inbound/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 14:59:50 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Reputation Management]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3091</guid>
		<description><![CDATA[Welcome to my introductory post at our Inbound Marketing Automation blog. Some rants, some raves, and hopefully a lot of big-picture insights on the new phenomenon of Inbound Marketing Automation.


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2009/09/16/going-inbound/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing 2.0</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/glossary/marketing-20#comments</comments>
		<pubDate>Tue, 26 May 2009 23:32:36 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Glossary]]></category>
		<category><![CDATA[Marketing 2.0]]></category>

		<guid isPermaLink="false">http://gossamar.ewwwoh.com/?p=264</guid>
		<description><![CDATA[Marketing 2.0 reflects the web-enabled shift from selling to buying, delivers a new permission-based 1:1 relationship between seller and prospects, and is powered by new web-based automation, real-time market analytics, and market insight.


No related posts.]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/glossary/marketing-20/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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