In this fourth and final installment of Inbound Marketing Fundamentals, we’ll take a closer look at the irreversible shift from “the art of marketing” to “the science of marketing”, including the some incredible marketing insights that Marketing 2.0 can deliver.
As a tech marketer I’ve always believed that lead generation should be my number one priority. To feed business success, it’s essential to deliver a steady stream of actionable sales leads to the sales force. But it’s not an easy task – especially in recessionary (or even post -recessionary) times.
Luckily, we’re living smack dab in [...]
A short blog to welcome a new player to the world of Inbound Marketing and Sales Automation.
Gossamar has launched a Squidoo Lens! It’s a way for us to promote the concept of Inbound Marketing in a cool social media platform, (one of Seth Godin’s creations). A neutral way in keeping with the traditions of free [...]
In this third instalment of Inbound Marketing Fundamentals, let’s take a closer look at the keystone of what makes Inbound Marketing feasible: Marketing Automation.
“Whoa”, you say. “Automation in Marketing?*%!”
I know the term automation doesn’t exactly warm most marketer’s hearts. Some envision losing control to an oppressive system (can you say Orwell’s 1984?), while others see [...]
In this second installment of Inbound Marketing Fundamentals, we’ll take a closer look at the irreversible shift from Outbound Marketing to Inbound Marketing, including the top 3 benefits of Inbound Marketing for B2B companies.
In this post we’ll cover the fundamental shift in power from seller to buyer, and two “big-picture” suggestions on how you can take advantage of it.
Welcome to my introductory post at our Inbound Marketing Automation blog. Some rants, some raves, and hopefully a lot of big-picture insights on the new phenomenon of Inbound Marketing Automation.
Marketing 2.0 reflects the web-enabled shift from selling to buying, delivers a new permission-based 1:1 relationship between seller and prospects, and is powered by new web-based automation, real-time market analytics, and market insight.
Jeremy Dayment – Vice President of Sales. MLE Equipment
“Gossamar captured our very complex website requirements precisely. They also really understand online community building. Gossamar is responsive, professional, and provides excellent service.”
Janice Rudkowski – Director, Marketing & Communications, Career Edge Organization
“We chose Gossamar because we need a partner that really understands online sales lead generation and management.”
Koray Parmaks – VP Marketing, telax.com
“Their slogan says it all: ‘More Leads of Higher Quality at Lower Cost’. Gossamar delivers the Holy Grail for B2B marketers.”
Jay Goldman – Author of The Facebook Cookbook
“End-to-end sales & marketing automation for B2B companies. Finally!”
Ian Barker – Founder and CEO, symtext.com
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