B2B Sales and Marketing Team Integration?
Centralized decision-making is a powerful concept, especially within the realm of integrating sales and marketing teams within B2B companies. Not many companies do it well, as revealed by this study. Tragic, really, as the very purpose of a company is to sell its products and services to as many people as possible. So why would a company not seek to maximize the efficiency of these two teams? Because it’s not easy for a variety of reasons, but as this post reveals, it can be done.
