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	<title>Gossamar &#187; Inbound Marketing Fundamentals</title>
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	<description>More Sales Leads of Higher Quality at Lower Cost</description>
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		<title>The Shift from Art to Science in B2B Marketing</title>
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		<comments>http://www.inbound-marketing-automation.ca/blog/2009/11/24/the-shift-from-art-to-science-in-b2b-marketing/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 05:34:33 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Inbound Marketing Fundamentals]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[marketing analytics]]></category>
		<category><![CDATA[marketing insight]]></category>
		<category><![CDATA[marketing ROI]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3765</guid>
		<description><![CDATA[In this fourth and final installment of Inbound Marketing Fundamentals, we'll take a closer look at the irreversible shift from "the art of marketing" to "the science of marketing", including the some incredible marketing insights that Marketing 2.0 can deliver.


No related posts.]]></description>
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		<title>The Shift from Manual to Automation</title>
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		<comments>http://www.inbound-marketing-automation.ca/blog/2009/10/07/the-shift-from-manual-to-automation/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 15:03:02 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Demand Generation services]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Inbound Marketing Fundamentals]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3377</guid>
		<description><![CDATA[In this third instalment of Inbound Marketing Fundamentals, let’s take a closer look at the keystone of what makes Inbound Marketing feasible:  Marketing Automation.
“Whoa”, you say. “Automation in Marketing?*%!”
I know the term automation doesn’t exactly warm most marketer’s hearts.  Some envision losing control to an oppressive system (can you say Orwell’s 1984?), while others see [...]


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
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		<slash:comments>2</slash:comments>
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		<title>The Shift from Outbound to Inbound Marketing</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/09/26/from-outbound-to-inbound-marketing/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 03:35:49 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Inbound Marketing Fundamentals]]></category>
		<category><![CDATA[Marketing 2.0]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3301</guid>
		<description><![CDATA[In this second installment of Inbound Marketing Fundamentals, we'll take a closer look at the irreversible shift from Outbound Marketing to Inbound Marketing, including the top 3 benefits of Inbound Marketing for B2B companies.


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Shift in Power from Seller to Buyer</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/09/20/inbound-marketing-fundamentals-1/#comments</comments>
		<pubDate>Sun, 20 Sep 2009 16:01:11 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Inbound Marketing Fundamentals]]></category>
		<category><![CDATA[Marketing 2.0]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3269</guid>
		<description><![CDATA[In this post we'll cover the fundamental shift in power from seller to buyer, and two "big-picture" suggestions on how you can take advantage of it.


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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