In this fourth and final installment of Inbound Marketing Fundamentals, we’ll take a closer look at the irreversible shift from “the art of marketing” to “the science of marketing”, including the some incredible marketing insights that Marketing 2.0 can deliver.
In this third instalment of Inbound Marketing Fundamentals, let’s take a closer look at the keystone of what makes Inbound Marketing feasible: Marketing Automation. “Whoa”, you say. “Automation in Marketing?*%!” I know the term automation doesn’t exactly warm most marketer’s hearts. Some envision losing control to an oppressive system (can you say Orwell’s 1984?), while [...]
In this second installment of Inbound Marketing Fundamentals, we’ll take a closer look at the irreversible shift from Outbound Marketing to Inbound Marketing, including the top 3 benefits of Inbound Marketing for B2B companies.
In this post we’ll cover the fundamental shift in power from seller to buyer, and two “big-picture” suggestions on how you can take advantage of it.