Until now, Usability Testing has been expensive, difficult to do regularly because it needs many people to do the testing, and has thus traditionally been restricted to large companies with deep pockets. But now your Inbound Marketing Automation system can do it for you, with huge sample sizes (dependent only on your traffic volumes), and literally for free (i.e. no additional costs). This post provides some ideas about how to improve your site by making it as usable as it can be.
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A short blog to welcome a new player to the world of Inbound Marketing and Sales Automation.
Gossamar has launched a Squidoo Lens! It’s a way for us to promote the concept of Inbound Marketing in a cool social media platform, (one of Seth Godin’s creations). A neutral way in keeping with the traditions of free [...]
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If you’re reading this you’re interested in implementing a Sales and Marketing Automation solution, or parts of it like tools for SEO/PPC, Demand Generation, Reputation Management Analytics or CRM. Complex, isn’t it? Powerful too, but all these pieces make it difficult to understand and evaluate your options. You may be wondering how you choose from among the many alternatives.
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