Designing content for marketing automation systems is time-consuming and expensive. So you want to create the minimum needed to fuel your marketing and nurturing campaigns. This post provides a high level view of the process we use to do just this. The post refers to a presentation we did at the Pardot user conference, Elevate 2011, in Atlanta in mid-November. That presentation is available as an animated slideshow complete with audio soundtrack. If you want to be a Content Ninja, spend 45 minutes to soak it all in…
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Outsourcing, in this post, is the process of subcontracting an activity to a third-party. Outsourcing can yield significant cost savings and dramatically improve the performance of a business function. It can also lead to faster take-up of new technologies which in turn can erect competitive barriers.
The idea of outsourcing is not new: many companies routinely [...]
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Gossamar markets its Inbound Marketing Automation systems to SMBs and thus we very seldom come into contact with Pharma (small for a Pharma is still Big!). But as a marketer in the digital world, any industry that spends 27 billion dollars a year on marketing is something we should pay some attention to. This post examines why Pharmas should take a serious plunge into the world of digital marketing.
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Until now, Usability Testing has been expensive, difficult to do regularly because it needs many people to do the testing, and has thus traditionally been restricted to large companies with deep pockets. But now your Inbound Marketing Automation system can do it for you, with huge sample sizes (dependent only on your traffic volumes), and literally for free (i.e. no additional costs). This post provides some ideas about how to improve your site by making it as usable as it can be.
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A short blog to welcome a new player to the world of Inbound Marketing and Sales Automation.
Gossamar has launched a Squidoo Lens! It’s a way for us to promote the concept of Inbound Marketing in a cool social media platform, (one of Seth Godin’s creations). A neutral way in keeping with the traditions of free [...]
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If you’re reading this you’re interested in implementing a Sales and Marketing Automation solution, or parts of it like tools for SEO/PPC, Demand Generation, Reputation Management Analytics or CRM. Complex, isn’t it? Powerful too, but all these pieces make it difficult to understand and evaluate your options. You may be wondering how you choose from among the many alternatives.
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