All too often we come across a website which just doesn’t work well. We either bounce immediately, or we try and use it because we want/need something it’s offering, but it’s just too difficult and we leave in frustration. From a company’s perspective, when that happens they have literally wasted every dime they spent on designing and building the site. This post is aimed at helping you to avoid that problem.
When humans set out to build something complex, they almost always spend some time thinking about the project before they begin building it. Makes sense, doesn’t it? How can you build the right thing if you don’t know precisely what it is you are about to build? Most of us understand this and hire an architect before we hire a builder. But did you do the same thing for your website? I don’t mean hire a designer and then build it – I mean hire a Technical Architect to ensure that you design your website to do all it will need to do, before you begin building it? If you don’t think this is where most websites set themselves up to fail, you should read this post…
Jeremy Dayment – Vice President of Sales. MLE Equipment
“Gossamar captured our very complex website requirements precisely. They also really understand online community building. Gossamar is responsive, professional, and provides excellent service.”
Janice Rudkowski – Director, Marketing & Communications, Career Edge Organization
“We chose Gossamar because we need a partner that really understands online sales lead generation and management.”
Koray Parmaks – VP Marketing, telax.com
“Their slogan says it all: ‘More Leads of Higher Quality at Lower Cost’. Gossamar delivers the Holy Grail for B2B marketers.”
Jay Goldman – Author of The Facebook Cookbook
“End-to-end sales & marketing automation for B2B companies. Finally!”
Ian Barker – Founder and CEO, symtext.com
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